Plofsluis
Played a role in enhancing the visibility and accessibility of this UNESCO-recognized heritage monument. By creating engaging and interactive experiences, I helped transform it into a more immersive and memorable destination for visitors from around the world, promoting cultural appreciation and global recognition.
Duration
2 weeks
Headquarters
Utrecht, Netherlands
Industry
Infrastructure and Water Management Utrecht
Problem
The task was to increase the monument's visibility and accessibility.
Our investigation into the monument's underutilisation identified three key areas for improvement:
1. Attracting more visitors.
2. Providing an enjoyable and engaging experience.
3. Encouraging repeat visits.
Solution
Attracting Visitors:
To attract visitors, we set up scale models of the monument at tourist hotspots like Utrecht Centraal, demonstrating the operation of the Sluis. We also distributed gamified souvenirs that tourists could paint, making them feel connected and integral to the project.
Other Ideas:
1. Improve Surroundings: Tidy up the monument's surroundings, enhance its appearance, and install bike stands at the site and bike rental stations at nearby bus stops to improve accessibility.
2. Audio Guides: Develop audio guides available on FM and Spotify for those who want to learn more about the monument without having to read extensively.
3. Community Events: Host community art and film screenings by independent filmmakers and artists at the monument to encourage repeat visits, while using ad spots in between to generate revenue.
Interactive Points
Plan to collaborate with local artisans to create authentic, locally-made souvenirs, promoting regional culture and economy.
Workshops and events will be organized to encourage community participation, fostering a sense of ownership and pride in the heritage site.
Recycling and waste management solutions will be implemented to maintain environmental responsibility and cleanliness at the site.
Aim to collaborate with educational institutions to develop guided tours and programs, engaging students and promoting heritage education.
Project Learnings
Collaborating effectively within a multicultural team, understanding diverse perspectives and working styles.
Gaining experience in coordinating with international clients and stakeholders to align project goals and expectations.
Enhancing communication skills to bridge language and cultural differences in a professional environment.
Adapting design strategies to cater to diverse audiences and meet global standards.
Developing problem-solving skills by addressing site-specific challenges and creating engaging visitor experiences.
Learning to balance creative and practical solutions to increase monument visibility and visitor engagement.
