Timed It!
I led the redesign of Brisbay's website to address poor navigation, high bounce rates, and low engagement. By creating a modern, user-friendly interface with responsive design, we improved user experience, resulting in a 40% increase in engagement and a 30% reduction in bounce rates. This redesign significantly enhanced lead generation and positioned Brisbay ahead of its competitors.
Duration
6 weeks
Role
Game Designer
Project Type
Group Project
Problem
Children aged 5 to 9 struggle with learning to read analog clocks due to a lack of engaging educational resources.
This gap hinders their mastery of a fundamental skill, affecting their understanding of time and math.
The absence of engaging tools impacts children’s cognitive development negatively.
Educators face challenges due to limited effective teaching tools for clock reading.
Parents experience frustration in helping their children learn this essential skill.
Solution
Developed a colorful and interactive board game designed to engage children in learning analog clock reading.
Incorporated physical activities within the game to make learning more dynamic and enjoyable for kids.
Boosts competitiveness among children, encouraging them to improve their skills and knowledge.
Enhances children's confidence through positive reinforcement and achievements during gameplay.
Provides educators and parents with an effective, hands-on teaching tool for a fundamental skill.
Design Process
Understanding objectives
Studying research papers
Reviewing existing products
Developing protocols
Conducting quantitative research
Creating task flows
Mapping user journeys
Performing cognitive evaluations
Developing mental models
Creating conceptual models
Making mockups
Conducting user testing
Color Material Finish
Project Learnings
Gained insights into the importance of creating engaging and interactive educational tools for young children.
Learned how to design for children’s cognitive levels, incorporating elements that are visually appealing and easy to understand.
Developed skills in integrating physical activities into educational products to enhance learning experiences.
Understood the value of boosting confidence and competitiveness in children through game mechanics and positive reinforcement.
Improved collaboration with educators and parents to ensure the product is practical, effective, and aligns with educational needs.
Enhanced my ability to test prototypes with users (children) and gather valuable feedback for iterative design improvements.
