TruxTaxi
Truxtaxi is a taxi booking app I designed on Figma, aimed at simplifying the cab booking experience for commuters in India. It addresses common challenges like complex navigation, pricing inconsistency, and safety concerns. Truxtaxi offers a user-friendly, transparent, and efficient platform, focusing on trust and convenience for a seamless ride experience.
Duration
5 Days
Role
UX UI Designer
Skills
User research & Analysis, Wireframing, Protyping, Interface Design
Problem
Inconsistent pricing, leading to confusion.
Safety concerns for users.
Lack of a simplified and user-friendly interface.
Platforms not fully catering to the unique needs of Indian commuters.
Solution
Driver Reliability: Introduce stricter cancellation policies and reward reliable drivers to improve user confidence and reduce cancellations.
Safety Enhancements: Add easily accessible safety buttons and voice-activated features for quicker, more effective safety measures.
Multi-language Support: Include support for regional languages to accommodate non-English speakers and improve accessibility.
Enhanced Customer Support: Develop a hybrid support system with options to escalate issues to human agents for quicker, personalized assistance.
Design Process
Problem statement identification
Finding the target audience
Conducting competition analysis
Identifying gaps in existing solutions
Creating user personas
Mapping user journeys
Developing empathy maps
Project Learnings
User-Centered Design: Gained deeper understanding of designing for the target audience by empathizing with users' needs and challenges.
Research Skills: Improved ability to gather and analyze user insights through surveys and interviews.
Prototyping Expertise: Enhanced proficiency in using Figma for creating interactive and functional prototypes.
Iterative Design Process: Learned the importance of incorporating feedback and making continuous improvements to optimize user experience.
UI Consistency: Developed skills in maintaining visual consistency, ensuring brand identity through color schemes and design elements.
Problem-Solving: Strengthened the ability to address user pain points and design solutions that are both practical and effective.
